Presenting a keynote in front of over 150 reprentatives of the German, Swiss and Austrian public broadcasters during their annual technical network IT conference has been a great experience. The paper on the impact of the business model changes on technology investment in the TV4.0 era triggered a lot of discussions over the two days of the workshop in a Munich. The fact that Bayerischer Rundfunk is rebuilding a significant part of its technical operations to create a tri media production centre just in front of the IRT building was a perfect illustration of the changes in the broadcast media industry.
![Keynote At The FIT Conference @ IRT](http://mediastrat.tv/wp-content/uploads/2019/04/Keynote-at-the-FIT-conference-1-1.png)
Keynote at the FIT conference @ IRT
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